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Harker Heights Evening Star
Harker Heights Evening Star

Retail store offers high quality Apparel

Retail store offers high quality Apparel

Sara Escobar

Evening Star

Located off West Veterans Memorial Boulevard in Killeen is a retail store that aims to offer more than the average clothing line. Rogue American Apparel opened in Killeen less than a year ago, but it seems to be making quite the impact in the area. The business offers design prints on premium material made only in the USA, which gives the vintage dyed T-shirts a one of a kind look and feel, as well as coffee mugs, belts, pistol holsters, rings, knives, and much more.

Rogue American was founded in August 2011 by a Marine, who also served as a High Threat Security Professional and Executive Protection Specialist, in places like Yemen, Iraq, Afghanistan, Europe and the United States, according to the business’ official website. Proudly serving with America’s Finest Individuals who live by the Warrior Ethos of Courage and Commitment is what inspired the creation of a brand that kept within the high standards of those who live the warrior mindset. Vitality, war, life and death are commonly found in their designs, symbolic of the dangerous environments and challenges many of their customers face each day. Their website quotes, “Labeled as “rogue or of rebellious attitude”, due to the lifestyle we chose to live and the dangerous environments we operate, we embrace this stigma. We don’t care what the masses think or say; we care most about those closest to our left and right.”

“I like to think our whole purpose isn’t about attracting a certain crowd or to target a specific group,” says Julia Gordon, who has worked with Rogue American for the last few months. “We like to believe that we have something for everyone, although we do attract a lot of soldiers. We don’t want people to just come in and buy things, we care about their experience. We want people to come in, grab some coffee, play some pool, and just have a place to go to get away from work.” Gordon went on to discuss the diverse groups of people who come in to the store. “I get to meet and connect with people from all over, so it’s a really great place to not only work but also just hang out at.”

Rogue American Apparel has three locations in the United States so far, in Austin, Killeen and Fayetteville, North Carolina. Their mission statement is to be the leading brand of high end, fashionable apparel recognized by the elite Military, High Threat Security Professionals, Law Enforcement and Extreme Sports communities.

The Killeen location is open Monday through Saturday from 10 a.m. to 8 p.m., and closed on Sundays. For more information about products, visit or call 512 970 4436.


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